1. Page one: positioning and audience
State your niche, location, languages, content formats and the audience problem you solve. Add audience countries and age ranges from Insights where available.
A small, highly relevant audience is easier for a brand to evaluate than a large number with no context.
2. Page two: recent performance
Show 10–12-post averages for reach, views, likes, comments, saves, shares and profile actions. Add the date range and explain whether numbers include paid distribution.
A brand needs a repeatable expectation, not only your highest-performing post.
Audit engagement before pitching3. Page three: the offer
List deliverables such as one Reel, three Story frames, a link placement or a product tutorial. State turnaround, revision policy, usage rights, whitelisting or partnership-ad permissions and exclusivity.
Rights can be more valuable than the initial post fee, so make them visible.
4. Trust and compliance
Use real contact information, a clear update date and accurate claims. Instagram requires the paid partnership label when content is influenced by payment, gifts or affiliate value.
A transparent disclosure note is a strength, not a weakness.
Media kit checklist
| Section | Include | Why it matters |
|---|---|---|
| Positioning | Niche, language, audience | Shows fit |
| Evidence | Recent averages and date | Sets expectations |
| Offer | Deliverables and rights | Prevents scope disputes |
| Trust | Contact, update date, disclosure | Reduces brand risk |
Sources & methodology
Official sources, research and market data used for this guide.
- OfficialInstagramInstagram Ranking Explained
- OfficialInstagram Help CentreWhat is considered branded content
- OfficialMeta for BusinessInstagram and Facebook Reels ads
- ResearchJournal of Business ResearchMarketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
- ResearchComputers in Human BehaviorExploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Your next questions
More detail to help you decide what to do next.
Separate measurement, advice and commercial services.
Meta describes likes, comments, saves, and other actions as signals whose likelihood Instagram predicts for Feed ranking; Meta does not publish one fixed universal weighting.
Compare one clearly labelled formula over a defined period, and separate content formats and organic from paid distribution.
BoostMaus offers visible likes, views, comments, saves, and reposts for supported public content.
Additional interactions do not guarantee Explore placement, virality, recommendation eligibility, sales, or organic growth, and they do not replace organic Insights.